DUBAI, Feb 22: England's Zane Scotland has been named a global brand ambassador of Golf Citizen, one of the fastest growing online tee time booking engines that boasts an array of richly-diverse golf courses on its fast-expanding network.
One of the most recognisable and respected faces on the MENA Tour, the 34-year-old Englishman will spearhead an ambitious Golf Citizen campaign to realise huge golf potential at an exciting time when the industry is turning new pages and accepting new ways for golfers to access courses.
As part of his commitment, Scotland will attend a number of promotional events and conduct golf clinics to entice new talent to the sport and encourage them to join the portal that recently introduced an easy-to-use iPhone app.
The mobile app, available in the iTunes App Store and Android Play Store, enables golfers from any part of the world to organize and manage their tee times on the Golf Citizen's network of golf courses in the UAE, Thailand, Vietnam and Laos.
With 10 wins under his belt, Scotland may be the most prolific winner on the MENA Tour since its inception in 2011, but it is his ability to connect with emerging players, who look up to him for inspiration, that has made him special.
Once dubbed as the next Tiger Woods when he won a nationwide competition, titled ‘Search For A Tiger’, aged 14, Scotland has enjoyed a highly successful amateur career in addition to becoming the youngest English player ever to qualify for The Open Championship in 1999.
He turned professional in 2003, but a series of injuries undermined what appeared to be a flourishing career. And, although he won his European Tour card by finishing 96th on the Order of Merit in 2007, a wrist injury he suffered in Munich in 2008 further affected his golf.
The nephew of former Attorney General Baroness Scotland took the MENA Tour route to resurrect his career, and the move paid off with the Englishman enjoying an incredible run of success since winning the inaugural tour event in 2011.
"I am really excited to be part of the Golf Citizen team," said Scotland, who was born in Manchester and educated at The John Fisher School in Surrey. “What Golf Citizen is doing to market as a golf destination is just remarkable.
“I am sure with a seamless booking process and attractive packages on offer to play golf on major courses on its network, Golf Citizen will have a positive influence on inspiring play at the recreational level while sending out a message that it's important to be active and be outdoors.”
Welcoming Scotland to the Golf Citizen family, Mohamed Juma Buamaim, the driving force behind the creation of Golf Citizen, said: "Zane is a fine player whose experience and popularity will prove to be a valuable asset as we work to heighten exposure of our tee-time booking portal.
“His constant quest for high performance and commitment to his career have made him a great fit for Golf Citizen and we look forward to enjoying this partnership for years to come.
"Zane is joining our team at a time when we plan to further expand Golf Citizen’s network globally, incorporating some more clubs in Malaysia, China and Singapore,” added Mr Buamaim, who is the chairman of the MENA Tour.
Golf Citizen was set up in 2011 with the aim of creating a one-stop shop for all golfing needs. Golfers from any part of the world can register as a 'Golf Citizen' for free and book rounds at a number of courses around the world. Its features allow members to make and confirm a tee time from anywhere.
Incentives of becoming a Golf Citizen are not just restricted to preferred tee times and discounted green fees, they go beyond the greens and fairways. Golf Citizens, as the members of the portal are referred to, are invited to join an exclusive series of tournaments during the year with winners earning VIP invitations to watch the ‘Major of the Middle East,’ as the Omega Dubai Desert Classic is fondly referred to.