The European Tour has signed up with Malaysian property developer, Sime Darby Property Berhad, as an Official Partner to the BMW PGA Championship at Wentworth Club, Surrey, England, from May 23-26.
By partnering with The European Tour at Wentworth Club’s famous West Course, Sime Darby Property, owner of the Kuala Lumpur Golf & Country Club (KLGCC), which has played host to The European and Asian Tour-sanctioned Maybank Malaysia Open and LPGA- sanctioned Sime Darby LPGA Malaysia, effectively solidified its international profile and leadership position in terms of quality and innovation in the Malaysian and global property industry.
The Tour’s flagship event is one of the most significant tournaments in the season-long Race to Dubai. The company is also the first Asian partner to sponsor the tournament.
This is fortified by the company’s presence and experience in London (UK) and in the Asia Pacific region with projects in Malaysia, Singapore, Australia and China.
Sime Darby Property has a development portfolio of luxury international real estates. In London, the iconic Battersea Power Station site on the south bank of the River Thames is a flagship project for the Company in partnership with SP Setia and Employees Provident Fund (EPF) as a Malaysian consortium. It is one of the best landmarks in London, solidifying Sime Darby Property’s reputation globally.
In Malaysia, the East Residence luxury residential townhouse development is located next to the Kuala Lumpur Golf Country and Club, Malaysia’s top golfing destination in the heart of Kuala Lumpur which is a prime location for overseas real estate investors. Additionally, it is a unique golf and lifestyle related property lending good investment value.
Sime Darby Property will become a welcome addition to the BMW PGA Championship’s family of sponsors at Wentworth Club in May, when England’s Luke Donald, the current World Number Three, and attempts to win the iconic title for the third consecutive year.
Sime Darby Property Berhad said, “This partnership will enable Sime Darby Property to expand its brand presence in the international market. It strengthens the Company’s overall leadership position in the property industry while cementing its commitment towards quality and innovation, especially in the way it positions its brand and luxury products on the global front.”
George O’Grady, Chief Executive of The European Tour, said: “We are delighted to welcome Sime Darby Property as Official Partner of the BMW PGA Championship. The Championship is our Tour’s flagship event and the involvement of each new Partner can only serve to further enhance the important status of the event as an integral part of The Race to Dubai.”
The 2013 BMW PGA Championship boasts a prize fund of €4.75 million in 2013 and one of the strongest fields on The European Tour International Schedule, with many of the world’s best players in action over the famous West Course at Wentworth Club. All four days will be broadcast live on Sky Sports with highlights on BBC.
The Championship is set to deliver an enhanced spectator experience this year as Europe’s Ryder Cup Team, triumphant from the ‘Miracle in Medinah’, regroup for the first time competitively on British soil at Wentworth Club.